When Chick-fil-A shared a tweet about their original chicken sandwich, Popeyes responded, “…y’all good?” ( The International Business Times notes that Popeyes gained 25,000 followers overnight while Chick-fil-A gained 10,000.) This Twitter war over the superior chicken sandwich resulted in Popeyes’ new product selling out, much to the disdain of those eager to try out the sandwich and the frustration of Popeyes employees, who have largely been swarmed with customers without receiving any real support from their employer. Following the announcement of their new sandwich, Popeyes’ Twitter account began responding to tweets from Chick-fil-A and other competitors about their sandwiches. Popeyes recently created a frenzy and generated approximately $23 million worth of advertising in 11 days by launching a new chicken sandwich.
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